More Internet does not equal less TV
A current quantitative research into Dutch children’s’ and adolescents’ media consumption shows – at first sight – that young people of the age groups from 15 to 19 spend more time surfing on the Internet than watching TV (100 vs. 78 minutes per day). The Dutch daily paper Volkskrant reports that according to Paul Sikkema from Quirius marketing research children’s’ and young adolescents’ media consumptions patterns show a huge diversity and fragmentation: old and new, lean-back and lean-forward media are used next to each other, often at the same time. What the research does not tell - and did not ask? – is that young adolescents tend to watch more and more traditional TV programming on their computers. They become more independent from broadcasters’ schedules, but TV programming seems to remain the dominant content consumed.
I was wondering the same thing. What are the effects of new digital media on the pattern of consumption of the old ones?
In particular I was interested in if and how new mobile entertainment media (like mobile radio, or mobile tv change the viewing habits.